#sponsored i have an exciting announcement for everyone!! i have partnered with Wella to showcase some of the new shades in Shinefinity & Koleston Perfect and to announce a brand new challenge!! the best part? it’s not just exclusive to the Wella family, everyone can enter!! details below 😉
Project The Now - Color Blocking Challenge:
- this challenge opens on Sept 13th, 2023 at 12:01am ET, and runs until Nov. 28th, 2023 at 11:59pm ET.
- winners will be contacted on Nov. 24th, 2023
How to Enter:
- post an in-feed instagram photo or video of your color blocking creation. content must show at least one Wella care, color, and/or styling product.
- tag @wellahairusa in the photo/video and caption.
- include #PROjectTheNow and #colorblocking in your caption.
****Contest is open only to legal residents of the United States, the District of Columbia, Canada, and Puerto Rico****
The Prizes:
- 1 grand prize winner will receive:
• $2,500 to upgrade their salon
a $250 Wellastore.com shopping spree
• a digital or in-studio education credit valued at $2,500
• the winning look will become a unique Wella-branded technique that will be taught to global Wella stylists in partnership with the winning stylist
- 2 runner-up winners will receive:
• $1,000 each to upgrade their salon
• a digital or in-studio education credit valued at $1,000
Wella is officially the number 1 salon color brand in the world!! this is such a fun and exciting opportunity, i can’t wait to see everyone’s creations!!
formulas from video:
neon green money piece: color fresh create- future yellow, tomorrow clear w/ some neverseen green, & a sprinkle of super petrol & next red
base color: KP 7/47, 8/34, 20 vol
gloss: CT special mix /34, 6 vol
extensions:
- silver: shinefinity 10/8, bottle developer
- darkest brown: koleston perfect 4/82, 5/82, 10 volume
@wellahairusa @wellahair @wellaeducation #sponsored @cosmoprofbeauty